Original research

What the tour market actually costs

Operators publish prices. Nobody publishes what those prices mean next to each other. We already hold the reviewed itineraries, the tier labels and the daily price history — so we run the numbers across all of it and publish what we find, method and all.

Every figure below is generated from the same live pricing data the studies themselves read — so nothing here can quote a number a study contradicts.

169tours priced
28destinations compared
12.5×widest gap, same country
17 August 2026prices last refreshed
Median cost per day, by service tier Across 169 reviewed itineraries. The tier named “Luxury” is not the most expensive one.
  • Premium+ Expert-Led $937/day
  • Luxury $500/day
  • Premium / Deep Enrichment $412/day
  • Standard $287/day
  • Budget & Social $125/day

Median of the per-day price of every reviewed tour in each tier, list price, USD. See the full method →

More studies are in the works. Want to know when the next one lands, or have a question you think this data could answer? Get in touch.